We’ve long known that travel doesn’t become any less important as you get older. In fact, it often becomes a priority. Older consumers often have more disposable income and time, which lends itself to the pursuit of adventure. With increased good health and inspired by a plethora of options, this consumer group is going further afield and…
Continue reading →Recently, I was part of the Goodlife Fitness Victoria Marathon. I couldn’t help thinking about the word ‘thrive’ as I witnessed thousands of people crossing the finish line having completed the marathon, the half marathon or the 8km road race. I was particularly struck by those who at my age or older were in better…
Continue reading →Some people are curious why I focus on the word “thrive” with such intensity. So I decided to write a sort of “manifesto” to capture the essence of what thriving means to me and how I see it playing out as the theme of this website. While thriving might be equated with success, there is…
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